Keith Woods : Keith Woods is the Chief Executive Officer of the
North Coast
Builders Exchange, headquartered in Santa Rosa, Calif. The trade association, the largest of its kind in California and
the 3rd largest in the nation, has nearly 1900 members and an annual budget of $3.5 million. The Builders Exchange
represents construction industry businesses and serves a 3-county region comprised of Sonoma, Lake and Mendocino Counties.
A native of California, Keith was born in San Jose and raised in San Carlos. A Journalism major at Fresno State
University, he is also a graduate of the U.S. Chamber of Commerce Institute for Organization Management at the
University of Santa Clara.
Keith's professional experience includes 38 years of organizational management work, including staff and executive
positions with the San Francisco and San Antonio Chambers of Commerce. He also served as President/CEO of the
Santa Rosa Chamber of Commerce for 13 years until assuming his current position in October, 2000.
Keith was an organizational management instructor for the U.S. Chamber of Commerce for 22 years at eight
universities around the nation. In 1999, he traveled to Moscow to conduct management training for Russian
business executives at the request of the U.S. State Department. He has spoken to more than 600 audiences
in 45 U.S. states, focusing on customer service, leadership, and management training for business, government,
educational and non-profit organizations.
In addition to his work at the Builders Exchange, he serves as Senior Advisor on Chamber Trends for the
California Chamber of Commerce.
Keith is married and the father of 19-year-old twins, Kevin and Kelly. In addition, he says he's just an
all-around good guy.
